Colour psychology helps in Interior designing

 

In Interior Design: 

In interior design, colour also plays an important role. Colour can define space, indicate function, and suggest temperature, influence moods and project personality in the environment. For instance, light value colours bring happiness and suggest eternal love and peace, it can be used in active room to lift up spirit and also reduce stress.

Moreover, colour symbolism can also help to create corporate image in its logos, stationary, and corporate offices. In corporate offices, the creation of good company-client is important and the use of colours, such as warmer hues that can display a friendly and personable manner especially use it in the reception area are good choice to build goodwill.

    

 Colour psychology is the study of how different colours represent different emotions and ideas in the mind of viewers. Each colour tends to be viewed in a different light and as important in varying ways, and understanding exactly how colour psychology works can assist your business in designing the perfect website to get the most out of your online marketing. Not all colours are positive, meaning that it can be very wise to avoid the use of certain choices or combinations depending on what type of mood or message you wish to establish with your site. By understanding colour psychology you can avoid possible pitfalls and mistakes that come with randomly selecting colours without using any sort of serious pattern.

Red - Red is an extreme and emotionally intense colour. It evokes aggressiveness, passion, strength and vitality. It also grabs attention of the viewers which results in it being used in many logos and company emblems. Red is a strong colour to work with, but be sure not to overdue it. Red is best used when combined with other colours.

Blue- Blue evokes authority, dignity, security and faithfulness. It is one of the most popular colours among logos and can be seen extensively in education, medical and government logos. Because blue is also calming, it is suitable to use it as a background for your entire site. It will be easy on the eyes of your viewers, meaning that over-use is not really an issue.

Green- Green is a calming, refreshing and conservative colour. It signifies tranquility, nature, health, and freshness. It is widely used in healthcare, construction, golf and real estate logos due to its relevance with the mentioned businesses. This is another safe choice for website backgrounds due to its general ease on the eyes of readers. When considering colour psychology, keeping in mind the ease of viewing is very important.

Yellow - While it is considered as an optimistic colour, yellow is the most difficult colour for the eye to take in. On the other hand, yellow colour symbolizes positivity and buoyancy. But its use should be minimal as it can be overpowering if overused. It is best to use Yellow on a dark background or combined with other colours to highlight it. One of the fundamentals of colour psychology is to avoid offending the eyes of your readers!

Purple - The colour of royalty, purple connotes luxury, wealth, spirituality and sophistication. It also symbolizes rank and authority. However, because it is rare in nature, purple is rarely used in logos. Because of this, it might be wise to consider using it to give you a creative advantage. At the very least, the colour psychology here implies that using a royal colour can give the impression of power and significance to your site.

Orange - Orange represents energy, enthusiasm, flamboyance and demand of attention. This particular vivid colour is common among the logos that offer sense of openness and friendliness to their viewers. Its attractive, bright and cheery nature captures the attention of the spectators and gives your logo a contemporary look.

Pink -The colour pink induces femininity, innocence, softness and health. Due to its tranquilizing nature, pink is extensively used in logos related to spa, health care and cosmetic products.

Brown – Brown suggests utility, earthiness, woodiness and subtle richness. As it is the colour of earth and is abundant in nature, brown is used in logos related to construction and development.